Career Portfolio, Resume and Blog.

Digital product and marketing leader. Experienced developer and people manager


1. Experience shipping world-class SAAS products: Launched leading SAAS products (Forrester Research 2010) used by customers around the globe. Understand the strategy, lifecycle, leadership, tools and data behind building great online products.

2. Ideal combination of skills: Extensive background in product leadership, marketing and engineering. This helps me gain rapport, communicate and direct varied teams to a successful outcome.

3. Entrepreneurial Drive: Experience in the trenches of a bootstrapped startup and in large corporations. Get things done, regardless of the organization or resources available.

4. Data-Driven focus on customer needs: Background in analytics and personalization ensures that every product decision is backed up by numbers. Intuition and customer needs drive product strategy. Numbers confirm it.

5. Thoughtful, effective leader: Exhibit a calm demeanor and focus on empowering teams to accomplish goals autonomously. Experience includes successfully leading direct, external and cross functional teams of up to 20, in organizations sized from 3 to 7000 employees

Director, Web Strategy

Responsible for leading vision, roadmap, strategy, product management, analytics and optimization of 20+ web properties at the largest and most successful technology company in Utah (Vivint: $2B valuation, owned by Blackstone PE Group).

  • Hired and led optimization, web analytics and front end engineering teams charged with development and data driven improvement of web properties. Achieved 300%+ increase in lead generation conversion rates, resulting in $50M increase in sales.
  • Created strategy, defined requirements, prioritized development and launched major web projects. Led and aligned direct, cross-functional and external resources through complex project roadmaps:,,,
  • Personalized and targeted mobile experience by creating and directing platform specific content, design, optimization strategy for desktop, mobile and tablet channels. This resulted in increased use, faster load times, and better conversion rates.
  • Directed and prioritized development of backend CMS and lead capture application that powered all Vivint websites. Improved uptime by over 500%.

Head of Product/Founder

Responsible for all aspects of a leading SAAS startup providing SMB through Enterprise software for A/B and Multivariate Testing. Vertster was a mature, market-validated product, with a global footprint and ranked in the top 8 by Forrester Research (2010 Wave Report).

  • Formulated and led product vision, strategy, development, marketing and launch. Took product from an “interesting idea” to a cash flow positive business with a global footprint and top rated product.
  • Operated profitably for six years with significant traction and customers like Verizon, Experian and Travelzoo. Had direct oversight of 10,000+ optimization campaigns, Increasing customer’s online sales by over $4B.
  • As Head of Product, consulted with 100s of customers to understand and meet needs. Prioritized feature development based on customer feedback, data analysis and business needs.
  • Built and led high performing team of sales execs, product marketing pros, senior leaders and contractors in support of my vision and allowing me to focus on product and development.
  • Invited speaker at online marketing events worldwide. Evangelist for A/B Testing and Web Analytics at events by Search Engine Strategies, SMX Advanced, Marketing Sherpa, WhichTestWon, and others.

Internet Marketing/SEO Consultant

Provided marketing strategy consulting, SEO, Landing Page Optimization, Email Marketing, PPC Management, Social Media, ecommerce and Custom Web Development to Utah based companies. Productized services and web applications.

  • Productized SEO Consulting and Reporting. “Search Engine Magnet” customers achieved dozens of first page Google rankings for a recurring monthly fee. Planned and set up Google Adwords and other PPC accounts for clients.
  • Led team of developers in the design and production of marketing websites and web applications. Launched web based software for event marketing and registration, rental property management and e-commerce.

Technical Experience

Full Stack Development

Other tools give you a reporting system. Helpy is fully integrated with GA, the tool you would rather get your data from, right?

Application Scaling

Helpy is open source software, ready for you to just use, or customize and extend as far as you want to take it. Run it, hack it, use it!

HTML, CSS, Javascript

No monthly fees, no per agent seat costs. Save money without sacrificing who has access to your customer support experience.

Integrated Full Text Search

Out of the box, Helpy is preconfigured to use Postgres full text search, helping users solve their problems before contacting you.

Ruby, on Rails

You and your agents aim to provide support from anywhere. Helpy will help you by working on any device- mobile, tablet or desktop.


Helpy comes with front-end translation packs for German, French, Spanish and Russian. It is easy to add your own internationalization.

Get Helpy Now!

Helpy is open source software, and is made available on Github. Feel free to grab a copy, install and play with it.